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Since I’m focused on happiness, I occasionally get asked how to always be happy? What does it take? Are there a few simple steps? You Can’t. It’s just not possible to be happy all the time. All you can do is optimize. Emotions, including negative ones, are an essential part […]

How To Be Happy Always – Is It Possible?

pre-suasion yellow door 1
Best for: For those who are intimately interested in persuasion, influence, marketing, or psychology. This is a follow-up to Cialdini’s book Influence, which I would recommend reading first. If you liked that book, you’ll likely like this book as well although it’s slightly more dense. Difficulty to digest: While Cialdini […]

Pre-Suasion By Robert Cialdini – Book Review

rework pen and crumpled paper
Best for: Those who are interested in starting or growing their own business and want a light, conversational, and approachable read. Difficulty to digest: Rework is a simple, straightforward read broken into bite-sized pieces. Chapters are often only a few paragraphs. Everyone should be able to take some insights from […]

Rework By Jason Fried & David Heinemeier Hansson – Book ...

lion cloud face awaken the giant
Best for: Those who are ready to examine and evaluate a huge sequence of strategies and frameworks (some outdated or woo-woo) for practical self-improvement. Also those who like questions, exercises, and activities centered around self improvement. Difficulty to digest: Awaken the giant within may be more difficult to get through because […]

Awaken The Giant Within By Tony Robbins – Book Review

influence book review picture patch of grass
Best for: Those interested in psychology, communication, marketing, influence, and sales. If you want to know about underlying triggers for decision making, this is an invaluable resource. Difficulty to digest: While there are many studies mentioned throughout the book, Cialdini’s style is approachable and conversational. Most readers should be able to easily […]

Influence By Robert Cialdini – Book Review

3 reasons not to impose your values guy pointing 11
It’s the best deal, so just take it. The woman hobbled up to the counter with 4 books in her arms, each cost a dollar. I was working the cash register and wanted to help her so I said “You know you can get 10 books for $5, right?” “You have […]

Communication: 3 Reasons Not To Impose Your Values On Others