2 friends standing - choosing friends
Toxic relationships are easy to see. Come up with a list of the most difficult people you know. They probably sap your energy and complicate your life. Or distract and annoy you. Whatever it is, you know they don’t deserve a place in your life. As much as possible, you […]

Better Relationships: Opportunity Cost When Picking Friends


ready fire aim darts
  Ready, Fire, Aim by Michael Masterson Best for: This book is directed at entrepreneurs who are starting or have started their journey and have plans to create a large company. Difficulty to digest: This book is fairly easy to digest, and does a good job of breaking down the […]

Ready, Fire, Aim by Michael Masterson – Book Review


pre-suasion yellow door 1
Best for: For those who are intimately interested in persuasion, influence, marketing, or psychology. This is a follow-up to Cialdini’s book Influence, which I would recommend reading first. If you liked that book, you’ll likely like this book as well although it’s slightly more dense. Difficulty to digest: While Cialdini […]

Pre-Suasion By Robert Cialdini – Book Review



rework pen and crumpled paper
Best for: Those who are interested in starting or growing their own business and want a light, conversational, and approachable read. Difficulty to digest: Rework is a simple, straightforward read broken into bite-sized pieces. Chapters are often only a few paragraphs. Everyone should be able to take some insights from […]

Rework By Jason Fried & David Heinemeier Hansson – Book ...


lion cloud face awaken the giant
Best for: Those who are ready to examine and evaluate a huge sequence of strategies and frameworks (some outdated or woo-woo) for practical self-improvement. Also those who like questions, exercises, and activities centered around self improvement. Difficulty to digest: Awaken the giant within may be more difficult to get through because […]

Awaken The Giant Within By Tony Robbins – Book Review


influence book review picture patch of grass
Best for: Those interested in psychology, communication, marketing, influence, and sales. If you want to know about underlying triggers for decision making, this is an invaluable resource. Difficulty to digest: While there are many studies mentioned throughout the book, Cialdini’s style is approachable and conversational. Most readers should be able to easily […]

Influence By Robert Cialdini – Book Review